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Sunday, January 6, 2013

Aakash maker Datawind becomes the third largest tablet seller in India

 
BANGALORE: British-hardware manufacturer Datawind, also the maker of Indian government's low-cost tablet Aakash, emerged as a surprise candidate to become the third largest tablet seller, according to latest data from technology market researcher Cybermedia Research.

During the July-September period, Datawind that has been facing criticism for missing deadlines to deliver the Rs 2,263 Aakash to government, had about 12% market share in India's tablet market, according to cybermedia. This does not include its sale of Aakash tablets to the government.

Over 1 million tablets were sold in India during the three months upto September. Samsung leads India's tablet market with a 24% market share, followed by homegrown vendor Micromax that has about 15% market share. The research firm said the total number of tablets in India to close at 3 million units in 2012.

According to Cybermedia, close to 135 vendors have launched their Tablets till 3Q 2012. The research firm said in the coming quarter it expects Windows 8 based tablets to gain market share.

"I expect this to be the last quarter that will show the kind of 'stereotype' ranking results typical to the India market. During 4Q 2012 and through 2013, we expect to see a change in the rankings, with global leaders like Apple and Google coming into their own, especially after the launch of the Apple Mini and Google Nexus range of Media Tablets, respectively.

The average value of tablets sold in India during this period was approximately Rs 13,200, while 63.5% of all sales were below the Rs 10,000-mark. India's tablet market is expected to see a 100% growth in 2013, taking the total number of tablets sold to 6 million units, the report said.
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