Mumbai, India, August 20, 2012 - comScore, Inc. (NASDAQ: SCOR), a
leader in measuring the digital world, today released a study on the
top online sites and activities in India from its comScore Media Metrix
service. The report found that Google Sites ranked as the top
destination in June 2012 reaching nearly 95 percent of the online
population, while social networking reigned as the top online activity
accounting for 25.2 percent of all online minutes.
In June 2012, Google Sites ranked as the top online destinations in
India reaching 57.8 million people age 15 and older accessing the
Internet from a home or work computer. Facebook.com followed with 50.9
million visitors (83.4 percent reach), followed by Yahoo! Sites (65.5
percent reach) and Microsoft Sites (48.1 percent reach). Local web
properties secured several spots in the top 10 ranking, including Times
Internet Limited, reaching 33.7 percent of the online population,
Network 18 (29.3 percent reach), Rediff.com India Ltd (25.2 percent
reach) and NIC.in (21.8 percent reach).
Among the top properties,
visitors were most engaged on Facebook.com, spending an average of
nearly 4 hours on the site in June. Visitors spent 2.5 hours on Google
Sites, with YouTube accounting for a strong share of time spent on the
property. Among local brands, Network 18 led as the most engaging
property with visitors averaging 31.6 minutes during the month.
| Top Online Categories by Share of Total Minutes June 2012 Total Internet: India, Viewers Age 15+ Location Home/Work* Source: comScore Media Metrix |
|||
| Total Unique Visitors (000) | % Reach | Average Minutes per Visitor | |
| Total Internet : Total Audience | 61,004 | 100.0% | 772.5 |
| Google Sites | 57,826 | 94.8% | 155.3 |
| Facebook.com | 50,890 | 83.4% | 224.9 |
| Yahoo! Sites | 39,977 | 65.5% | 63.3 |
| Microsoft Sites | 29,363 | 48.1% | 19.8 |
| Wikimedia Foundation Sites | 21,031 | 34.5% | 11.1 |
| Times Internet Limited | 20,535 | 33.7% | 16.9 |
| Network 18 | 17,891 | 29.3% | 31.6 |
| Ask Network | 15,829 | 25.9% | 3.5 |
| Rediff.com India Ltd | 15,346 | 25.2% | 28.3 |
| NIC.in | 13,308 | 21.8% | 23.6 |
Social Networking Leads as Top Online Activity in India
Analysis
of the top online activities in India found that social networking
accounted for 25.2 percent of all time spent online in June, an increase
of 0.8 percentage points from the previous year, as social media
continues to be a primary driver of people’s daily digital media
consumption. Entertainment sites ranked second, accounting for 10
percent of minutes (up 1.2 percentage points from the previous year),
while Portals accounted for 8.8 percent of total minutes. Although it
represented just 2.0 percent of total minutes, time spent on Retail
sites grew 0.5 points in the past year as online shopping continued to
gain adoption.
| Top Online Categories by Share of Total Minutes June 2012 vs. June 2011 Total Internet: India, Viewers Age 15+ Location Home/Work* Source: comScore Media Metrix |
|||
| Share of Online Minutes | |||
| Jun-2011 | Jun-2012 | Point Change | |
| Social Networking | 24.4% | 25.2% | 0.8 |
| Entertainment | 8.8% | 10.0% | 1.2 |
| Portals | 11.4% | 8.8% | -2.6 |
| 8.6% | 8.1% | -0.5 | |
| Search/Navigation | 3.4% | 3.2% | -0.2 |
| Business/Finance | 2.9% | 3.0% | 0.1 |
| News/Information | 2.3% | 2.2% | -0.1 |
| Retail | 1.5% | 2.0% | 0.5 |
| Instant Messengers | 3.8% | 2.0% | -1.8 |
| Games | 1.6% | 1.8% | 0.2 |
| Directories/Resources | 1.6% | 1.7% | 0.1 |
@Comscore
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