India ranked second after the US in the number of education queries on
Google and IIT Delhi and IIM Ahmedabad were the most searched in their
respective categories, the search engine major said today.
India was ranked 8th in 2008, and is now behind only to the
US, reveals a study titled 'Students on the web' compiled by Google
India. The study was compiled by combining Google search query patterns
and an offline research conducted by TNS Australia on behalf of Google
India.
Of all the education-related search queries on Google, over 40
per cent of queries were for higher education courses and institutes.
Education-related queries on Google in India growing at over 46
per cent year-on-year, which highlights how important it is for
institutes to have a strong online presence, Google India Vice President
and Managing Director Rajan Anandan told reporters here.
"Seven out of 10 students said they think it is essentialfor educational institutes to have a mobile site. But today, not many
educational institutes have a presence on the mobile platform. This
shows the areas that need working on," he said.
Top searched IIT was IIT-Delhi, while IIM Ahmedabad was most searched IIM, it added.
IT or vocational courses and institutes accounted for 44 per cent
of the searches, followed by engineering courses (40 per cent) and
institutes and postgraduate courses with MBA at 16 per cent.
"With over 60 million Internet user population in India being in
age group of 18-35 years, educational related search queries are
exploding on Google.
"Our core objective behind compiling this study was to understand
the impact Internet is having on this young population with regard to
education related decision making by the students," Google India
Vice-President and Managing Director Rajan Anandan said.
The study also found that students took anywhere close to 5-6 months on an average toresearch before finalising the institute and course.
The survey, conducted across seven major cities like Delhi
NCR, Mumbai, Kolkata, Hyderabad and Bangalore, included 2,229
respondents (52 per cent female).
The survey said Sikkim Manipal/Manipal University was the most
searched private university on Google in January-June 2012 period,
followed by Amity University, Nirma University, Lovely Professional
University and Sharda University.
When quizzed on the criteria used for researching, selecting
institutes or courses, respondents said placements (56 per cent) is the
most important criteria, followed by faculty (49 per cent), course
content (48 per cent), reputation of the institute (43 per cent) and
fees (41 per cent).
Video content also rated high with the students with 46 per cent
respondents saying that they choose to watch videos as part of their
research.
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