Facebook is apparently working on a job postings board that will launch
later this summer, according to a report by the FORBES. “Facebook Jobs”
will be an aggregator that pulls in job postings by third party
providers and makes them available in one place and creates a searchable
database of jobs for users to browse. Facebook could also use the tons
of social data it has on each user to target relevant jobs across its
vast network of users as well as provide an excellent recruiting
solution to corporate clients and placement agencies, which will compete
directly with LinkedIn.
Facebook could also use the tons of social data it has on each user to
target relevant jobs across its vast network of users as well as provide
an excellent recruiting solution to corporate clients and placement
agencies, which will compete directly with LinkedIn
We have already seen how Facebook’s social graph can be leveraged by
job posting and recruitment apps like BranchOut, JobVite, Work4 Labs and
Glassdoor. These apps have attracted millions of users in months thanks
to the inherent viral nature of the network. Facebook is not cutting
them off, but rather partnering with them to become a comprehensive
social recruitment solution.
While Facebook plans to use the job postings service to rack up
engagement metrics initially, it could definitely look to monetize it
eventually. This could open up yet another revenue source for Facebook,
which is dependent primarily on social ads and virtual payments at
present.
Facebook has more than 900 million monthly active users while
LinkedIn has close to 150 million. If Facebook does this right, it could
take away a meaningful amount of recruitment dollars away from
LinkedIn. This could be one of biggest threats that LinkedIn has faced
until now
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