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Wednesday, July 17, 2013

Tech firms target ads on pirate websites

Websites that profit from piracy are being targeted by an initiative that aims to cut off the cash they get from adverts.

The initiative could mean ads being withdrawn from sites pirating music and movies or selling fake goods.

Many such sites only survive because cash generated by ads helps them pay their high bandwidth bills.

Tech firms such as Google, Microsoft and.Yahoo that pipe adverts to sites have signed up to the initiative.

Before now, many rights holders have tried to deal with sites that infringe copyright with take-down notices that seek to get copyrighted
content removed from the web.

The new scheme gives them another avenue as they can now target adverts that run on webpages found to be offering counterfeit goods or pirated media. Under the .........read full story at BBC News

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1 comment:

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