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Wednesday, January 23, 2013

Micromax launches A116 Canvas HD hitting india the first week of February 2013

The Micromax A116 Canvas HD is powered by MediaTek's MT6589 1.2 GHz quad-core processor and will run on Android 4.1 (Jelly Bean). It packs in a 2100mAh battery. Micromax Canvas HD come with 5-inch HD IPS screen that supports HD resolution (1280x720) and a colour depth of 16.7 million.

This smartphone is expected to be available in the market in the first week of February. The company has not disclosed the exact price for this device but has indicated that it will be retail for under Rs. 15,000.

The smartphone comes with an 8-megapixel rear camera with LED flash and 4X zoom. There is a VGA front camera on-board. Other features of the smartphone include 1GB RAM and 4GB of internal storage, which can be expanded to up to 32GB via microSD card.

Commenting on the launch and association with MediaTek, Deepak Mehrotra, Chief Executive Officer, Micromax said, "At Micromax, we constantly strive to innovate and develop great technological experiences for our consumers. Today's launch marks our association with MediaTek to bring forth our first quad core phone in this segment, offering consumers a great user experience with latest features and added functionality." 

He further added, "We are excited with the success of Canvas 2, which has clearly established Micromax as number one player in the new 5-inch phablet category in India. We are looking forward to similar success with the new phone being unveiled today."

Speaking at the occasion, Finbarr Moynihan, General Manager - Business Development at MediaTek, said, "In less than 2 years of launching our first smartphone chipset, MediaTek's shipments in this category have grown more than ten times, with 110 million units in 2012.

As the world's first commercialized quad-core Cortex-A7 SoC, the MT6589 is an innovative solution that accelerates product development, simplifies differentiation, and offers the best possible experience that mid to high-end smart device owners desire. Micromax shares our core philosophy of pushing the bar on innovation and bringing it within the reach of the masses."

key specifications
  • 5-inch (1280 x 720 pixels) HD IPS display
  • 1.2 GHz quad-core MediaTek MT6589 processor
  • 1GB RAM
  • 4GB internal memory, expandable up to 32GB
  • 8-megapixel rear camera
  • VGA front camera
  • 2100 mAh battery
  • Android 4.1

The Brain of Micromax A116 Canvas HD's  quad-core MediaTek MT6589 chip

Lets take a closer look :-

The real star whose performance we’re waiting to see is the MT6589 from Mediatek, which the company claims is the world’s first commercially viable quad-core Cortex-A7 SoC. The MT6589 has 4 Cortex-A7 cores, clocking in at 1.2GHz and replaces the Adreno GPU with a PowerVR Series 5XT GPU. The combination of the two allows for the processor to provide support for full HD content, along with being able to handle a 13MP camera. It also supports 3D content, and is capable of shooting in 3D and convert 2D footage to 3D on the fly.


Multimedia goodness aside, the MediaTek MT6589 processor inside the Micromax A116 Canvas HD also supports dual active SIM cards, meaning that if you are engaged on a phone call on one SIM, the other SIM can still be used to receive and make calls and texts. It also supports HSPA+ with speeds of up to 42Mbps, a significant jump over the MT 6577, its predecessor, whose capabilities were bottlenecked at 7.2Mbps.

While it is fairly obvious MT6589 might only be able to match up with 70-80 percent of the current generation’s top-end quad-core phones' performance, given that the Micromax A116 HD only costs a fraction of what these premium phones do, the phone’s sheer performance potential is going to create quite a buzz.

With such powerful parts ticking under the hood, along with the fact that it will ship with Android 4.1 Jelly Bean out of the box, the Micromax A116 Canvas HD certainly looks like a good option for those who want processing power on a budget.
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