Smartphone maker Apple
has seen a sharp fall in its India sales during the first three months
of 2013, a trend that analysts say might persist as the California-based
company looks to make deeper inroads into world's third-largest
smartphone market.
Sales in India had soared soon after the November launch of iPhone 5, the latest iteration of Apple's smartphone. In an uncharacteristic move, Apple followed up with a sustained marketing campaign, advertising discounts schemes and monthly installment options for customers in India, where its phones are seen as too expensive.
"The October-December quarter was an exceptional one for iPhone, but that hasn't been the case since then," said Manasi Yadav, who tracks India's smartphone market for researcher IDC. According to IDC data, iPhone sales have been on a downward trend after the........Read full story at Times of India
Sales in India had soared soon after the November launch of iPhone 5, the latest iteration of Apple's smartphone. In an uncharacteristic move, Apple followed up with a sustained marketing campaign, advertising discounts schemes and monthly installment options for customers in India, where its phones are seen as too expensive.
"The October-December quarter was an exceptional one for iPhone, but that hasn't been the case since then," said Manasi Yadav, who tracks India's smartphone market for researcher IDC. According to IDC data, iPhone sales have been on a downward trend after the........Read full story at Times of India
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